Intel and Adidas unveiled a new retail effort at the National Retail Federation conference last week which is VERY exciting. The idea takes technology from Intel and products from Adidas …
There is always a way IIN.
Top Down and Bottom Up Segmentation
Examples of top-down approaches include hypothesis-driven segmentation, CHAID analysis, probit and logistic regression analysis and linear discriminant analysis. A bottom-up approach involves evaluating a broad set of variables and using …
CHAID Analysis
From Wikipedia In practice, CHAID is often used in the context of direct marketing to select groups of consumers and predict how their responses to some variables affect other variables, although other …